Clothing demand upgrade, conventional fabrics no longer sell well, high profit era or will pass away

Just entered the textile industry to hear a boss said, zero years back, ordinary chiffon, tangle, peach skin velvet profit can easily over 10 yuan per meter. Profits began to fall sharply after 2010, but it was easy to make a profit of three or five yuan per meter, and now textile profits can be described as "ha ha".

According to the analysis of the textile industry turnover and profits released by the National Bureau of Statistics in recent years, the textile turnover is expected to decline year by year, from 350 billion yuan in 2017 to about 200 billion yuan at present. Textile profits have plunged from around 4.7% in 2017 to around 3.9% now.

In today's textile industry, the principle of "small profits and large sales" is invalid. From the trend changes reflected in the macro textile data, the turnover and profit of the textile industry in the future are likely to continue to decline. Textile season is no longer a month or quarter as a unit, but to a year or even a few years of the cycle, it is a pity that we are now in the low season.

one

The volume is too large to transform hard, the market adjustment profit transfer

01

Conventional fabrics no longer sell well

The textile industry used to be made up of golden rice bowls and cash cows, but this year the textile business is so difficult that every family has a hard lesson to learn. The global economic situation was not clear and the demand was sluggish. When the United States continuously imposed tariffs on China to hit China's exports, the textile industry had a more difficult time.

In this year, conventional fabrics are particularly lacking in discourse power. Faced with inventory of about 40 days, many grey fabric sellers basically sell as soon as customers ask for the price. The profit of ordinary grey cloth used to be nearly 0.2 yuan/meter, but now the profit of a dime is not guaranteed. If the price of raw materials falls again, it will be basically sold at a loss. Each link in the textile industry chain is closely related to the rise and fall of fabrics and dyeing, finishing and other processing, is often "one glory, one loss".

02

Days are tough at the ancillary processing plant

Take dyeing factory as an example, imitation silk popular when, all imitation silk dyeing factory had high unattainable. Queuing to add money is the normal, the order is slow or even bad also have no choice. But today with the decline of conventional imitation silk products, this type of dyeing factory also came to the crossroads of transformation.

Emulation silk wujiang region and has a kind of dye house owns one hundred vats, two years before a profit can reach more than 40 million years, when emulation silk orders in this year, they immediately to the transformation of elastic fabric, and other varieties, but the transition is not as easy as turning, the dye house vats starts fluctuated between 50% and 90% this year, has not full capacity, raise dyeing fee is last year. All kinds of rent, labor, environmental protection and other costs have not been reduced because of the reduction in orders, it is conceivable that this year's profit is certainly far less than previous years.

At present, all the unsalable products on the market are basically the conventional varieties that have been selling well for many years. The various processing factories involved in them are also perfect and mature in technology, so their transformation is very difficult due to their huge volume. The transformation is backward, it is very difficult to meet the market demand naturally.

Gone are the high profits of the past, and more factories are even hovering near the break-even line. Is there really no chance for the textile industry to make high profits again?

two

Consumption upgrade fabric value increase, more lucrative

01

There are still orders with margins of $10 per meter

According to a professional production of cotton and linen fabric enterprise responsible for the introduction, he is hemp fabric experts, chemical fiber fabrics do not care about. Almost none of his products are made of 100% certain raw materials. They are all made of hemp, tencel, rayon, cotton, silk and other raw materials mixed or blended with more than two kinds, with complex composition, special technology and high added value. Generally, the price of his finished fabric products is 40-50 yuan/m, and the profit is basically no less than 10 yuan/m, and the quantity of each order is maintained at 20,000-40,000 meters. Compared with the profit of one yuan or even a few cents of ordinary fabrics, ten yuan per meter is an astronomical figure.

Most of his fabrics are researched and developed by himself, and he is familiar with the characteristics, advantages and disadvantages of fabrics as well as possible problems. And the outsiders copy or blindly accept similar orders, often difficult, pyotr. Unfamiliar and special fabrics are difficult to operate, which virtually forms a fortress of self-protection, which ensures the loyalty of customers and ensures their high profits.

02

Clothing market adjustment, fabric value increase

This change is mainly caused by changes in the clothing market. With the growth of residents' income, the growth of the middle class and the upgrading of consumption, people are willing to spend more money on clothing, and the quality of clothing starts to shift from the low to the middle and high-end. This phenomenon has been going on for many years, but most of them are separated from the attention of fabrics. Even if the clothing design is based on the design of drawings and the addition of fabrics, the role of fabrics is ignored. However, the current fashion design trend is based on fabrics, that is, customized design for fabrics, and the value and requirements of fabrics have been improved.

As the textile clothing industry is impossible to disappear from the market, the focus will only be adjusted, hot - selling products have changed. How to gain high profits in the generally low profit market, we need to follow the trend and make our products meet the market demand. Today's textile market demand point is definitely not in the conventional fabric, the differentiated, distinctive fabric is now the leading role on the textile stage.

Conventional fabric varieties are generally of low grade, which cannot support the requirements of middle and high-end clothing. However, high-end, niche and novel fabrics can make designers shine, making clothing fundamentally different and high-end. It certainly applies to mid - to high-end fabrics, and its margins are never disappointing.

The final starting point of profit is the value of fabric products. Conventional varieties, with their huge volume, lower the overall textile industry's profit margins, but high-margin textiles still exist, but the road to it is not so easy to walk.